Our Brand
Like You We Love Liverpool FC
You love LFC which is why I guess you’ve arrived at our site Love Follow Conquer. Like us I’m guessing you’re probably into your clothes or clobber as we’ve called them since the year dot. If you do, you’re in the right place.
You want a menswear label individually for you?
You want to show your support for the Reds?
You loathe a half and half scarf?
If the answer is yes to these three simple questions, you’re in the right place.
We use our decades of passion following the Reds to inspire our Menswear Collections. The rich tapestry of Liverpool Football Club gives us plenty of inspiration when designing our t-shirts, hoodies, polos, sweatshirts, jackets and hats.
Fan being short for fanatical is something that applies to our personal and working life.
So, when did this all start?
My first match at Anfield was late ’77 as a small kid. Can’t remember that much however I can remember my dad telling me ‘you’re watching the Kings of Europe’. That was it, I was on the hook at a very, very early age.
In 2008 I created Love Follow Conquer, we designed six t-shirts and put them out there. The next few years I used Love Follow Conquer as a creative release from my day job of running a design agency which serviced blue chips clients. Working for boring suits was, well, boring. Found myself spending more time designing clothing in the coming years.
In 2012 Lucas Leiva got in touch to buy some t-shirts from us. Lucas Leiva! He paid for them n'all, what a fella. We’ve not looked back since then, on the hook again.
Love Follow Conquer is still independently owned and run by Liverpool fans. We only design stuff we’d wear ourselves. We’re all about the detail, the nod and a wink to fellow Reds.
Feedback has blown us away, 3,000 reviews on Trustpilot and rated Excellent, 5 Stars. Love Follow Conquer is worn by LFC players, celebrities and 10’s of 1,000’s of Reds from Bootle to Brisbane.
What materials do you use?
We work exclusively with high-quality fabrics sourced from trusted mills. We use a selection of fabrics including organic and vegan approved cottons. Our garments are designed for durability, comfort, and longevity.
Where are your garments made?
Our collections are responsibly produced in select factories known for their craftsmanship and ethical standards. We prioritise quality construction, fair working conditions, and long-term manufacturing partnerships. Our partner factories are regulated by the likes of Fair Wear, Oeko Tex, Worldwide Responsible Accredited Production (WRAP) and Amfori BSCI who focus on social compliance improvement in supply chains.
You want a menswear label individually for you?
You want to show your support for the Reds?
You loathe a half and half scarf?
Still answering yes?
What are you waiting for, get something in your basket, mate!
