Our Brand


Love Follow Conquer logo


Love Follow Conquer Clothing

Born in Liverpool

Worn Worldwide


Since 2008 Love Follow Conquer have been designing high street quality apparel exclusively for Liverpool Football Club supporters. An independently owned UK company our designs take a retrospective look at the rich tapestry that is LFC.

Founded by Ian Maloney who was born in Liverpool and the son of a Scotland Road butcher, Ian’s passion for LFC and fashion fuels the designs on offer at Love Follow Conquer. Unique prints, sustainable fabrics and attention to detail have resulted in over 2,000 5 Star reviews on Trustpilot.

Love Follow Conquer is worn by LFC players, celebrities and 10’s of 1,000’s of Reds from Bootle to Brisbane.

With probably the largest independent collection inspired by LFC Love Follow Conquer offers t-shirts, hoodies, polos, sweatshirts, jackets, headwear, luggage, swim shorts and accessories, something for every LFC supporter out there.

Ian’s influences come from being born in our great city and being brought up a Red. That upbringing basically involved learning the game knocking around the streets with a football, trainees and decent tunes. Late 1977 was Ian’s first match at Anfield and he’s still attending games 45 years later.

In 2013 Liverpool Football Club approached Love Follow Conquer to produce a collaboration project and further collaborations in 2017 and 2019 were successfully launched.

Love Follow Conquer remains independent and top of our game, have a look, Reds…