Our Liverpool store inspired by Liverpool FC. Shop independent, shop authentic, shop scouse, shop Love Follow Conquer. Since 2008.

  • "There’s no other gear on the market like this stuff, it’s an absolute godsend"

    Steven Quilliam

  • "Your products are amazing...companies attempt to do what you do but it just doesn't come close"

    Dan Leitao

  • "Brilliant quality and designs. Easy to order and quick delivery. Class!"

    Lisa Westoby
Trustpilot

Loved from Bootle to Brisbane

WE’RE LIVERPOOL
WEAR LIVERPOOL
AUTHENTIC INDEPENDENT SCOUSE APPAREL
SINCE 2008

Since 2008 Love Follow Conquer have been designing high street quality apparel exclusively for Liverpool Football Club supporters. An independently owned UK company our designs take a retrospective look at the rich tapestry that is LFC.

Founded by Ian Maloney who was born in Liverpool and the son of a Scotland Road butcher, Ian’s passion for LFC and fashion fuels the designs on offer at Love Follow Conquer. Unique prints, sustainable fabrics and attention to detail have resulted in over 2,600+ 5 Star reviews on Trustpilot.

Love Follow Conquer is worn by LFC players, celebrities and 10’s of 1,000’s of Reds from Bootle to Brisbane.

With probably the largest independent clothing collection inspired by LFC our Love Follow Conquer store offers Liverpool clothing for every Liverpool fan. If you're after a Liverpool t shirt, retro Liverpool shirt design, Liverpool hoodie, Liverpool tops, Liverpool jacket, Liverpool retro shirt design, Liverpool coat, Liverpool clothing or a Liverpool gift look no further.

Our Liverpool FC inspired t-shirts, hoodies, polos, sweatshirts, jackets, headwear, luggage, swim shorts and accessories are made from quality fabrics, comfortable and a great fit for Liverpool fans. Our Liverpool apparel isn't available in the Liverpool fc shop or the LFC shop and is available for Liverpool supports who want unique, original designs that can't be found in the Liverpool fc store as Love Follow Conquer is an independent Liverpool clothing label.

Ian’s influences come from being born in our great city and being brought up a Red. That upbringing basically involved learning the game knocking around the streets with a football, trainees and decent tunes. Late 1977 was Ian’s first match at Anfield and he’s still attending games 45 years later.

In 2013 Liverpool Football Club approached Love Follow Conquer to produce a collaboration project and further collaborations in 2017 and 2019 were successfully launched.

Love Follow Conquer remains independent and top of our game, have a look, Reds…

Shop independent, shop authentic, shop scouse,
shop Love Follow Conquer