Love Follow Conquer Lookbook 2012 –
clothing collection for true red Liverpool supporters

Love Follow Conquer was born out of our love for football, music and fashion. Being born in 1969 these three elements went hand in hand for any Casual. At that time in the late 70‘s and 80‘s Liverpool created a new meaning and definition for the match going lad. Out went the boot boy replaced by something that until '77 hadn’t been seen before, the Casual.

Our Collection aims to give back a unique brand solely for true red supporters. Something exclusive to us, something timeless, that understands who we are. No corporate logos or sponsorship, just garments that we hope you’ll appreciate.